If you're a woman who reads blogs and is sort of interested in "lifestyle" stuff (makeup, home tours, skincare) you probably read Cup of Jo. Short version of her rise to blogger fame: She was a regular blogger back in the aughts, became pretty darn good at cultivating her brand (I would say her brand is woman who lives in Brooklyn, ages 25-40, interested in 'curation' and 'cultivating' [curating and cultivating what is unclear, but it must be done effortlessly]), and now runs her own site with a few people on staff, and does it quite well.
Now, it's not the focus on beauty routines, or inanity of some of the interviews that really gets me. I like beauty products, and I like inanity.
When I decided to “pursue” makeup, I went to Sephora and tried everything. I wanted to find the best products and avoid mistakes like that tell-tale foundation line under my chin. For my face, the best thing I found was Laura Mercier Tinted Moisturizer with SPF 20. I love how it evens everything out, but still looks like my skin, not like makeup. Next, I use the NARS Blush/Bronzer Duo in Orgasm and Laguna. When I first started using it, I would do proper shaping and shading, applying the bronzer in the shape of a three along both sides of my face. Now it’s been reduced to putting the Laguna near the sides of my eyes near my hairline, then putting Orgasm on the apples of my cheeks. I tried a bunch of mascaras, too, and the best one I found is Diorshow Lash-Extension Effect. It gives you nice long, separated lashes. Finally, I dustMake Up For Ever HD Finish Microfinish Powder all over my face, because I hate being shiny. I love this stuff! It lasts all day.
So what do I want anyways, you may be asking? What's the outcome of all of this ranting?
First things first: I want ALL women to stop pretending ANYTHING we do is effortless. Women do EVERYTHING and we are amazing and it takes SO MUCH FUCKING EFFORT and it is SO TIRING and you spend all day crushing it at your job and raising kids and having a social life and a beautiful apartment and getting enough sleep and in the morning you have to put 12 different products on your face to even look NOT LIKE A CORPSE and it is FUCKING EXHAUSTING.
I want us to talk about how much money we spend on it, because it is so expensive, and nobody should pretend otherwise.
I want us to acknowledge that make-up is basically like the "Pink Bic Pen" equivalent of men's "Simply Having a Face." Meaning: Having a face is not good enough. You need a "Face for Women"! That happens to cost a lot more!
I want to know that I can have feelings like the ones I've word-vomited up above, and STILL really enjoy makeup and skin care stuff.
So to that end: next up will be my (seriously non effortless) beauty routine. And I hope to feature other ones of friends. If you're interested, let me know (pablohoney at gmail dot com). Stay tuned.